John Doerr is an American investor, venture capitalist and also author of the book: Measure what matter John worked at companies like Google and Intel and helped them to implement simple goal settings systems that companies like google use everyday for setting goals of individuals, teams and the company

What is an OKR?

  • OKR stand for OBJECTIVES AND KEY RESULTS
    • Objektive: WHAT do you want to accomplish?
    • Key Results: HOW do you get that done
      • Make sure to have qualitative and quantitate key results (i.e. revenue, growth, active users, satisfaction scores)
      • I.e. Increase revenue vs. Increase revenue by 30%
    • OKR Color coding
      • Green: 70-100% on target -> continue
      • yellow: 30-70% on target -> develop a recovery plan
      • red: 0-30% on target -> recover or replace plan

 

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