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How an intuitive site structure and smart CMS made Xelera’s site easier to navigate
Challenge
Xelera accelerates data center and cloud workloads. Although they offer thrilling technology, their old website struggled to communicate xelera's latest innovations. They needed a new website to better represent the current status of their technology.
The solution
Since Xelera’s old website wasn’t reflecting the quality of their latest solutions anymore, we had to broaden our horizons.
We identified the right visual direction during our strategy session. It depended on a signature look and feel that visually convinced prospects Xelera is the best partner to scale.
Sleek graphics captured attention right away, and the engaging information architecture clarified Xelera’s solutions.
Complex CMS was becoming a problem, and Webflow improved Xelera’s page speed while allowing the team to make changes within minutes instead of hours. We removed the old, more complex website structure and implemented intuitive structure prospects could easily navigate.
The entire team behind Xelera finally had a website worthy of the current state of their company.
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Result
Xelera shined.
Gone was the outdated website. The new website was all about Xelera’s innovations. It now visually represented thrilling acceleration for data centers and cloud technology; it was hard not to get excited.
Xelera was finally ready to accelerate again.
