Challenge

Kern was on a serious mission: to become the best tool for turning raw data into powerful insights. Unfortunately, their website (first created when they were an early-stage startup) didn’t grow with them.

Their website structure didn’t highlight value and customers couldn’t get sample data easily. The user flow and website click path had to improve.

It was time for a change.

Before
After

The solution

We started with a strategy session. Kern wanted to show ambitious companies they could leverage raw data with AI. We needed crisp information architecture and a clear visual direction.

With the foundations in place, I got to work. Kern received a content strategy to engage customers and wireframes that clarified how we’d lay out the new page content so it helps visitors reach the goal (booking a demo) faster. 

No stone unturned; we decided the new website would emphasize time-saving features like CMS synchronization. And, for customers who wanted to try before they buy, we published helpful resources with sample data.

Result

Kern never had problems driving traffic. But with 700 visits monthly, they’d get 0 demo requests. Once we updated their website, the click path became more intuitive. They started receiving 10+ inbound leads every month

Kern created a fantastic tool. And now, their website shows it.

Improved conversation rate
Unique website design
Strong communication
Improved page speed
Bilingual website
Johannes Hötter
Co-Founder
,
Onetask
Great collaboration, very good initial strategy planning and corresponding implementation, which is reflected in a first-class result. The project was a big investment for us, but the delivered results were definitely worth it! I look forward to more projects with Matthias in the future! :)

Scope

Strategy

Concept
Stakeholder Alignment
Information Architecture
Goal Definitinon
Research

Branding

No items found.

Design

Web Design
Wireframing

Development

Webflow Development
No-Code Integrations
Analytics Setup
Quality Assurance
Front End Development
Back End Development

CMS

No items found.

Launch

Launch Strategy
SEO
Web Hosting

Credits

2D Illustrations
Hendri van Niekerk

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