licili’s successful rebrand from startup to scale-up
licili is a software that helps companies quickly understand customer feedback and use it to improve. licili’s team believes in the power of user feedback, so when they found out their website was confusing customers, they knew they needed to do something about it.
licili’s team also felt that their website and logo no longer represented the state of their company. As a startup, they had to put together their first website quickly. Now that they were an established company, they wanted a website that showed it.
During the discovery phase of the project, it became clear that licili’s visual brand identity wasn’t working. I connected them to a brand designer who helped us update their logo, color palette, typefaces, and assets for social media.
Once the visual brand identity was in place, we defined the ideal structure for the site using wireframes. After aligning on site structure and a visual direction, we created a custom web design that elevated the brand.
licili’s custom design included unique animations and interactive elements (hover over the visuals in the software functions section to see examples).
We built licili a clean, yet creative website that’s clear to users and easy to maintain.